Making Money On Your Website…

You probably started your business website to increase your profits. That is why you added a shopping cart, and information about your company, right? While this is a great way to increase  your profits, did you know that they are many other opportunities online to make money? You will be able to make additional money on your website, provided that you know about the programs that are available to you.

Affiliate Programs

Perhaps on of the most popular affiliate program online today is Google Adsense. Google Adsense is a program provided by the popular Google search engine. It is a pay per click program, which means that each time a visitor clicks on the links that you have placed on your website, you will earn a specific amount of money. The typical amount of money earn per click is 10 cents. Google provides you with all the codes you will need to add the ads to your website. The links are customizable so that the colors and fonts will match your existing website. Once you place the code on your website, the links will then generate to match your content, which means that the visitors visiting your website will be more likely to click on the links, since they were relevant to what they were searching for in the first place.

Another popular affiliate program online is Amazon. Amazon allows you to sell specific products on your website for profit. The amount you make is typically a percentage of the amount the person pays for the item. Amazon allows you to display as many items as you would like, and does not require any amount of content to do so.

If you are having trouble finding affiliate programs, then you may consider joining an affiliate network. An affiliate network is a website that offers a wide variety of products and services to sell on your website. This allows you to easily search for affiliate program in which you want to market. It also will monitor all of your commissions from the various programs, add it to one account, and then send you one check once the amount in your account exceeded your specified amount. If you have ever tried to manage several affiliate programs at once, you will greatly appreciate this feature.

It is important to look for affiliate programs that offer high commissions. If a affiliate program is only going to give you a penny per sale, then why bother?

You may also want to consider joining affiliate programs that offer tier programs. A “tier” program allows you to not only sell their product or service for profit, but it also allows you to recruit others to do the same. Once you recruit others, you then gain profits for each of their sales as well. A 3 tier program allows you to collect profits for the people your recruit AND the people they recruit. Essentially, you make money off of their efforts.

Setting Your Website Up With These Programs

Placement is one of the most important things when it comes to affiliate advertising.  You do not want to clutter your pages with ads, since it will take away from your original content. Instead, you will want to use the ads sparely, and in appropriate places. If a visitor searches for electronics and you post Amazon codes for children’s book on the same page, then chances are the visitor will not click on your link.

Like I mentioned before, the Google Adsense ads will self tailor themselves to the content in which the links are found on. If you place  a Google ad code on a page talking about Phone cards, then all of the ads will be related to phones. I would only use one Google Ad code per page, to make sure you do not clutter up the page. Plus, a visitor is more likely to click on an ad if they do not feel that they are being bombarded by them.

What Is Opt-In Email Marketing…

Have you ever wondered what “opt-in email marketing” is and how it compares to bulk e-mail marketing? Being a ‘newbie’ to Internet marketing, and likely having limited funds, can leave entrepreneurs feeling lost in terms of marketing and they end up turning to extreme cost saving options like free classifieds and newsgroup sites.  Most marketing experts will tell you that these efforts are not only time consuming, they afford very few results.  

Internet marketing experts have compiled countless studies as to why Internet marketing works, as well as the techniques that are proven successful.  In addition to the techniques that are proven successful. Studies have also revealed techniques that prove unsuccessful.  If you’re interested in learning more about e-mail marketing help promote your business consider the following information before you decide on a method of advertisement.

First let’s look at the process of sending unsolicited bulk e-mail:

Unsolicited Bulk E-Mail is the practice of sending out huge quantities of e-mail to a massive list of e-mail addresses that remain unverified or qualified.  This practice is considered incredibly controversial and in many cases may be against the law.  If you’re considering this marketing tactic for your business; you must be incredibly cautious.  Using unverified bulk e-mailing practices to promote your company could put your business and your reputation at risk; not to mention the possibility of huge financial fines and jail.

The appeal of unsolicited email marketing, for many aggressive entrepreneurs, is very dramatic, and it has become incredibly popular because it’s extremely inexpensive.  Bulk e-mailing costs much less than standard mailing and is less labor intensive.  Postage costs alone can cut into the profits of a growing company quite dramatically.  To offset the costs, many companies will resort to the less expensive route, even though the risk is very high.

Unfortunately, massive bulk e-mail to unsolicited clients is considered in poor taste.  In most cases, potential customers will simply ignore your incoming e-mail block your website or have you forwarded to a junk mail folder.  The worst-case scenario would include your company’s website being reported to an Internet service provider resulting in your website being permanently banned from the World Wide Web.  The bottom line is this; bulk e-mailing to unsolicited customers simply doesn’t work.  It doesn’t get you leads and the risk is far too great.

Now let’s review the practice of direct opt in e-mail marketing:

Opt in direct e-mail is the practice of sending out company e-mail to recipients that have requested contact with your company.  It is possible to hire a company that will specialize in direct e-mail in order to promote your company legally, and without the hassles of bulk e-mail to unsolicited customers.  Opt in e-mail marketing services offer you a legitimate way to reach customers who are actually seeking your services.

When it comes down to your bottom line, opt in e-mail marketing is always the way to go.  This process may be a bit more time consuming and could potentially be a bit more labor-intensive, but the benefits far outweigh the detriments.

Learn how to create a newsletter and build a huge list of new targeted cutomers. Check out “Make a Newsletter“ for video step by step instructions!